Comments on: Social Media and Security Marketing.. http://episteme.ca/2008/01/21/social-media-and-security-marketing/ Sat, 04 Feb 2012 10:41:30 +0000 hourly 1 http://wordpress.org/?v= By: Social Media Marketing in Security - Part 2 | Episteme http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-847 Social Media Marketing in Security - Part 2 | Episteme Fri, 25 Jan 2008 15:53:27 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-847 [...] started to write a response to Anton’s comment to my previous post on the subject, and realized that it was almost as long as the blog entry itself. Really, I think that Anton is [...] [...] started to write a response to Anton’s comment to my previous post on the subject, and realized that it was almost as long as the blog entry itself. Really, I think that Anton is [...]

]]> By: Taking the Long View of Careers and Jobs | Episteme http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-845 Taking the Long View of Careers and Jobs | Episteme Thu, 24 Jan 2008 21:00:42 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-845 [...] Alba always knows how to get me up on my soap box. In a recent comment on this post, he [...] [...] Alba always knows how to get me up on my soap box. In a recent comment on this post, he [...]

]]> By: Anton Chuvakin http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-842 Anton Chuvakin Wed, 23 Jan 2008 22:32:23 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-842 Well, what is a company if not a collection of people? I've seen dumb sales people sending 'we are the best product' via LinkedIn. Is that what you mean? :-) I am on LinkedIn = LogLogic on LinkedIn. I blog and a post goes to Facebook -> LogLogic message speads. How else can it be? :-) Well, what is a company if not a collection of people? I’ve seen dumb sales people sending ‘we are the best product’ via LinkedIn. Is that what you mean? :-)

I am on LinkedIn = LogLogic on LinkedIn. I blog and a post goes to Facebook -> LogLogic message speads.

How else can it be? :-)

]]> By: mmurray http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-840 mmurray Wed, 23 Jan 2008 20:58:07 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-840 Anton - I completely agree with you. There are security PEOPLE who are doing a great job of marketing themselves using Social Networking tools. I'm connected to multiple people on Twitter, Facebook, LinkedIn, etc. That's the thing... we have people like Mogull, Hoff, Ptacek, etc. using these tools effectively. But there are exactly zero COMPANIES that I'm seeing using the same tools to spread their message.... Anton – I completely agree with you. There are security PEOPLE who are doing a great job of marketing themselves using Social Networking tools. I’m connected to multiple people on Twitter, Facebook, LinkedIn, etc. That’s the thing… we have people like Mogull, Hoff, Ptacek, etc. using these tools effectively.

But there are exactly zero COMPANIES that I’m seeing using the same tools to spread their message….

]]> By: Anton Chuvakin http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-838 Anton Chuvakin Wed, 23 Jan 2008 20:30:24 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-838 Ehhh, not true. There are plenty of good security blogs (not just Mike R and Richard B :-)) and there is plenty of security people on, say, LinkedIn. We use LinkedIn heavily for recruiting. I know many others do to. There are security-themed groups on Facebook (esp local groups that meet, etc) Twitter - I dunno. Not embraced this one yet - I don't need any more ADD :-) Ehhh, not true. There are plenty of good security blogs (not just Mike R and Richard B :-) ) and there is plenty of security people on, say, LinkedIn.

We use LinkedIn heavily for recruiting. I know many others do to.

There are security-themed groups on Facebook (esp local groups that meet, etc)

Twitter – I dunno. Not embraced this one yet – I don’t need any more ADD :-)

]]> By: Chris Carpinello http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-837 Chris Carpinello Wed, 23 Jan 2008 13:18:49 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-837 Hackers and their security counterparts still favor IRC over Twitter (command line > web interface). With Twitter's lack of a business model, the service's future is uncertain compared to IRC which has been around 20+ years. For the near future, building an IRC Twitter bridge is as close of an adoption as you're going to see in the security community. Mike Rothman and Richard Bejtlich are the two best examples of security folks plugged into social media. While there are plenty of security bloggers, most of them have too much off-topic content or aren't consistent with updates. It doesn't help many people in the community obscure their identity with nicks, handles, no-last-names, etc (even Hoff fails this test, blogging as "beaker"). You can't expect companies to lead the way when individuals "don't get it" in the vein of Jason Alba's monthly award. The majority of people in the security industry get an F on their personal branding scorecard. Hackers and their security counterparts still favor IRC over Twitter (command line > web interface). With Twitter’s lack of a business model, the service’s future is uncertain compared to IRC which has been around 20+ years. For the near future, building an IRC Twitter bridge is as close of an adoption as you’re going to see in the security community.

Mike Rothman and Richard Bejtlich are the two best examples of security folks plugged into social media. While there are plenty of security bloggers, most of them have too much off-topic content or aren’t consistent with updates. It doesn’t help many people in the community obscure their identity with nicks, handles, no-last-names, etc (even Hoff fails this test, blogging as “beaker”). You can’t expect companies to lead the way when individuals “don’t get it” in the vein of Jason Alba’s monthly award. The majority of people in the security industry get an F on their personal branding scorecard.

]]> By: Jason Alba http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-834 Jason Alba Tue, 22 Jan 2008 16:29:08 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-834 "Jason Alba" and "brilliant," in the same sentence. I like it :p You present a great question, it's the same thing I think about with recruiters (how many of them are preparing for their next transition?), career coaches (how many of them are doing what they tell their clients to do? Networking, personal branding, etc.), resume writers (how many of them have their own resume ready?). I don't think there's an excuse for not being prepared, but I think the problem is bigger than the security industry. The big question, for me, is "how can we be more concerned about our careers than our jobs?" “Jason Alba” and “brilliant,” in the same sentence. I like it :p

You present a great question, it’s the same thing I think about with recruiters (how many of them are preparing for their next transition?), career coaches (how many of them are doing what they tell their clients to do? Networking, personal branding, etc.), resume writers (how many of them have their own resume ready?).

I don’t think there’s an excuse for not being prepared, but I think the problem is bigger than the security industry.

The big question, for me, is “how can we be more concerned about our careers than our jobs?”

]]> By: CHristofer Hoff http://episteme.ca/2008/01/21/social-media-and-security-marketing/comment-page-1/#comment-829 CHristofer Hoff Tue, 22 Jan 2008 04:37:18 +0000 http://episteme.ca/2008/01/21/social-media-and-security-marketing/#comment-829 But Mike.... This will never work. The entire security industry exists today in order to crush the existence and prevent access to the very sites to which you refer. Silly rabbit, twit(ters) are for kids. Security Marketing. Oxymoron. /Hoff But Mike….

This will never work. The entire security industry exists today in order to crush the existence and prevent access to the very sites to which you refer.

Silly rabbit, twit(ters) are for kids.

Security Marketing.

Oxymoron.

/Hoff

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