Twitter for the Enterprise
February 13, 2008
My friend Jennifer pointed out an interesting blog entry over at Curt Monash’s site about the use of Twitter in the enterprise. He cited four interesting use cases: real-time short communication, real-time wide outreach (i.e. broadcast), IM integration, and outside-the-firewall communication.
I think he nailed those four – enterprises could use twitter effectively to reach out to employees. But I think there’s an overwhelmingly more powerful use case for twitter in the large corporate world – it’s that of communicating humanity to those in the enterprise. This is especially true of those in senior management.
One of the most painful and difficult things about the corporate world is the facade that most senior managers put up – there’s so little humanity that trickles out of the CEO’s office in most companies. Technologies like twitter would enable (and I might dare go as far as to say force) management to be more human to their teams. And that is almost always a good thing.
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[...] Episteme responds that that’s all well and good, but what’s really important is that Enterprise Twitter would lead senior management to communicate in a human way with the team. I agree completely, and think this is one of the big reasons Enterprise Twitter could be an [...]
All definitly good points. One thing I’d be scared of is the abuse of Twitter or like services in the corporate world. Just think about if half as many people posted half as much as we do currently on Twitter while at work. We wouldn’t get anything done someone is bound to get fired for saying something inappropriate that gets blasted to all.
More education has to be done in the workplace about the net. Blogs, video chats and micro blogging are all relatively new and almost unheard of in most corporate environments.
[...] I started thinking about twitter in the workplace. Mike Murray’s post on Episteme got me thinking. He linked to a post from Text Technologies that listed more viewpoints and [...]